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creative sound products  /  creative worldwide support  /  creative commons  /  creative agency  /  creative media  /  creative design  /  creative future  /  creative zen  /  creative nails

  • a higher level versus a lower level

  • grand versus modest

  • big "C" versus little c

  • paradigm-shifting versus garden-variety

  • eminent versus everyday



Some researchers claim other categories of creativity as well:


  • expressive versus productive

  • expressive versus inventive

  • expressive versus innovative

  • invention versus discovery

  • theory versus invention versus discovery

  • accommodative versus assimilative

  • personal versus public



There are three general ways of achieving a creative solution:


  • serendipity

  • similarity

  • meditation



Also, the mode of activity one is in when being creative differs. For example, there is a distinction between real-time creativity and multistage creativity. Real-time creativity is spur-of-the-moment, improvisational, and demands output in a short interval of time; whereas in multistage creativity, sufficient time is allowed for the generation and selection of ideas.

Creative thought can be divided into divergent and convergent reasoning.


  • Divergent thinking is the intellectual ability to think of many original, diverse, and elaborate ideas.

  • Convergent thinking: the intellectual ability to logically evaluate, critique and choose the best idea from a selection of ideas.



Both abilities are required for creative output. Divergent thinking is essential to the novelty of creative products whereas convergent thinking is fundamental to the appropriateness.

Thus, any general definition of creativity must account for the process of recognition or discovery of novel ideas and solutions.

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